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'Everything Summer’ Creates New Model for Personalized
Summer Experiences
Unbiased and Independent of ‘Fee-per-Camper’ Relationships
- January 10, 2006
Ahh, the summer days of old – some days at the pool or
beach, then pack some shorts and t-shirts and off to a month
at the local Y camp or that camp your father and his father
went to. Thirty campfire rounds of Kumbayah later along with
your first kiss and a lanyard and your camp experience came
to a close.
Fast-forward to 2006 and a much different camp experience
emerges. A dizzying array awaits today’s potential camper.
Shop the thousands of camps in the U.S. and you will see
camps and programs specializing in everything from
nutritional needs to extreme sports; children with learning
disabilities and every conceivable kid or teen activity.
How’s the average over-worked, time-starved parent supposed
to choose?
Everything Summer (SM) is a national,
concierge-type, personalized resource for guidance and
advice on appropriate and enriching summer activities geared
to kids age 5 to 18.*
It is the only one of its kind to operate as an independent,
unbiased consultancy, functioning solely as the family’s
advocate, not the camp’s or summer program’s.
*(resources vary from state to state).
Jill Tipograph, Everything Summer founder and director,
discovered that typical camp consultants worked directly for
particular camps that paid them by registrant and,
naturally, steered clients towards those on his/her list.
Tipograph hypothesized that today’s enlightened, informed
parents couldn’t possibly find the best fit for their child
under that paradigm. Discerning parents are willing to pay
for expert guidance in any aspect of their children’s lives
and actively seek out those who, like Tipograph, act solely
as the parent’s advocate. She adds, “Personal consultants
have been streamlined into many families’ array of service
providers, be they tutors, life coaches or investment
strategists.”
Additionally, with today’s kids exposed earlier and earlier
to non-traditional activities and encouraged to begin
thinking about higher education at a very young age, parents
needed a fresh new way to evaluate summer opportunities.
Everything Summer provides the guidance needed to craft
customized and targeted selections to meet each child and
family’s unique needs. Tipograph works one-on-one with a
family, interviewing them to prepare a personalized package
of options ranging from overnight and day camps, trips,
academics, community service, language, internships, special
needs programs and much more.
Unbound by pay-per-camper agreements, Tipograph can take any
child and mold an imaginative, memorable, “just-for-them”
experience. Studies show that optimal camp experiences help
shape a child’s future, make them more confident and better
able to adapt to all new experiences such as transitioning
to college. Personalities as varied as Michael Eisner and
David Sedaris credit camp with indelible, life-changing
experiences.
Typically Everything Summer plans with a family from six
months to one year in advance to discuss and present
options, keeping clients on a manageable timetable to assure
acceptance into the best programs. Once decisions have been
made, Everything Summer can assist with organizing, packing,
transportation and even appropriate gifts parents can send
to campers.
Everything Summer’s special services include access to
personal shoppers for camp clothes and accessories,
assistance with organizing and packing, age-appropriate
summer gifts and summer-related reading, travel planning for
first-time campers, camp visits, even recommendations for
parents planning their own trips while their kids are away.
Finally, Everything Summer can assist with planning summer
camp reunions.
For more information about Everything Summer please call
866.995.1122 or visit
www.everythingsummer.com. |
